Sell AI video services as a defined client deliverable: a product clip, an explainer, a background loop or a short social campaign asset. Agree the script, shots, duration, aspect ratios, revisions and usage before collecting payment. Approve a preview before releasing the clean master.
This guide is for creators selling finished video work. A customer buying a video prompt wants a generation recipe; a video client expects an edited file and a delivery commitment.
Start with one bounded service
A useful starter offer is one 15-second vertical product clip, three approved shots, client-supplied product references, captions and one revision round. State the resolution, file format, sound requirements and whether the client may use the result in paid advertising.
Describe AI use honestly. Do not offer a real customer testimonial when the person is synthetic, or a product demonstration that misrepresents how the product works. Keep generative scenes separate from factual claims the client must substantiate.
Use this brief before quoting
| Decision | Record before payment |
|---|---|
| Buyer and purpose | Named client, product and campaign |
| Inputs | Approved script, reference assets and permissions |
| Output | Duration, shots, aspect ratios, resolution, codec and captions |
| Usage | Organic posts, paid ads, website or internal use; scope and term |
| Revisions | Included rounds, response deadline and cost of a new concept |
| Approval | Who approves the storyboard and preview |
| Delivery | Final files, delivery date and balance-payment condition |
Save this brief with the order. If a customer replaces the product or script after storyboard approval, quote the change before generating a new sequence.
Check tools, voices and publishing rules
Runway's commercial-use guidance says it does not impose non-commercial restrictions on created content. That does not grant permission to a third party's likeness, music, logo or footage. Other tools have different plan and output conditions: check the exact model and subscription used for each component.
Keep a source ledger for footage, generated shots, voice, music, fonts and stock assets. Record the account, applicable terms, generation or download date and permitted use. Obtain approval for recognizable people and client materials before production. For narration, see the ElevenLabs service guide.
YouTube provides AI and synthetic-content disclosure guidance. Check the current requirements of each intended publishing or advertising platform and tell the client what disclosure or labeling the delivery requires. A commercial-use permission from a model provider is not universal advertising approval or a copyright guarantee.
Price the edited result and revision risk
Here is a hypothetical cost-floor exercise, not a market rate: 3 hours of editing and production at €40/hour plus €20 in generation and licensed assets gives €140 before platform fees, provider fees, tax and profit. If an included revision adds another hour, that floor becomes €180. Do not price solely by seconds of generated footage.
List additional aspect ratios, extra revision rounds, rush delivery, music licensing and editable source files separately. Make clear whether failed generations are your production cost or a separately approved allowance.
Use a payment and approval ledger
- Brief accepted: agree scope, usage and who may approve it.
- Initial payment confirmed: start the agreed production stage.
- Storyboard approved: lock the script, references and shot list.
- Preview approved: collect timestamped corrections; keep the preview distinguishable from the clean master.
- Balance paid: deliver the final approved exports and usage summary.
For an illustrative €240 commission with two agreed equal installments, collect €120 before production and €120 after preview approval. Specify cancellation and revision terms up front; do not describe an initial payment as universally non-refundable. Consumer and contract rules depend on the sale.
Use a PayRequest service offer or payment link for the agreed stage. Track approvals yourself in the client record; a payment alone does not mean that a storyboard or final edit was approved. For reusable, already completed background-loop packs, use a digital download instead.
PayRequest Free is €0/month with a 2% standard platform fee. Premium is €5/month and Business €20/month; the standard platform fee is removed while paid access is active. Payment-provider fees and commission-payment exceptions remain separate. See current pricing.
Check the final delivery
Watch every export with sound from start to finish. Check faces, fingers, product consistency, text, logos, lip sync, captions, color, aspect ratio and the opening and closing frames. Include the agreed MP4 files, caption file if promised, and a readme listing usage and exclusions. Reopen the delivery ZIP on another device.
Show a clearly labeled sample in your portfolio and link it to this exact offer. Start with one service and track whether qualified visitors become paying clients. Explore music, art, prompts and workflows if you sell other AI-assisted work.
Editorial note: written with AI assistance; the cover is an AI-generated illustration. Official sources checked on 6 November 2026. Examples are hypothetical offers, not customer results or verified market prices.
