Sell music & sound with licensing built in

At minimum, offer a personal-use tier and a monetized-content tier that explicitly covers ad-supported YouTube, Twitch, and podcasts — that's the split buyers search for most. Add a commercial or broadcast tier only if you're comfortable licensing for paid ads and corporate use.

Non-exclusive means you can sell the same track to unlimited buyers, so it's priced lower per sale. Exclusive means you pull it from sale entirely after one purchase — only that buyer can ever use it, which is why exclusive buyouts cost several times more than a standard license.

Sell both when you can. Content creators editing in a video tool often want the WAV for quality and the stems for custom mixing, while someone dropping a track straight into an upload just needs the MP3 — bundling both in one listing avoids a second purchase.

No — you don't need a performance rights organization (like BMI, ASCAP, or BUMA) affiliation to sell direct-purchase licenses for your own original, unpublished tracks. A PRO only pays out performance royalties for registered works played on covered platforms like radio, TV, or some streaming — it doesn't affect your right to sell direct-license downloads.

With a standard non-exclusive monetized license, view count typically doesn't matter — the license covers ad-supported use on that platform regardless of scale. If you want to cap it, state a view or budget ceiling in your commercial tier and require a separate broadcast license above that threshold.