Selling Digital Stickers: A Worked Pack-Pricing Example

To sell a digital sticker pack at a sustainable price, count the original illustrations, define the delivered variations and calculate what each sale contributes to your creation cost. A pack with 36 designs exported in three colours contains 108 PNG files, not 108 different illustrations.

This worked example is for an illustrator selling original planner stickers directly to an existing audience. Every price, time allowance and sales scenario below is hypothetical. It is not a sales test, a market-price survey or a promise of demand. Use the editable pricing worksheet to replace the assumptions.

Start with one fictional product

Imagine a “quiet study week” pack: 12 task symbols, 12 small decorative illustrations and 12 reminder labels without words. There are 36 original designs, each supplied in denim, teal and warm neutral variations. The buyer receives 108 individual transparent PNGs, a preview sheet, a getting-started PDF and a personal-use license in one ZIP.

The original-count distinction belongs on the listing: “36 original designs in three colourways; 108 individual PNG files.” It prevents a large export count from disguising a smaller creative set. If your variants only change colour, do not describe them as completely new artwork.

In this example each PNG uses a 600 × 600-pixel transparent canvas. That is a chosen product specification, not a universal Goodnotes requirement or a claim about print resolution. Check legibility at the size a buyer will actually use: a beautiful full-screen illustration can become indistinct on a small planner square.

Put a cost on the work around the drawings

The hypothetical creator values production time at €20 per hour. This is an internal planning assumption, not an industry wage or evidence that every hour can be recovered.

Keep ongoing customer support separate. Assume €0.50 per sale as a support allowance, equivalent to an average 1.5 minutes at €20/hour. It is a budget, not a measured average; a single difficult compatibility question can take much longer.

Calculate contribution at an €8 selling price

Use €8 as the example selling price and assume no tax is included in this simplified model. If your actual selling price includes tax you must remit, first remove that liability; it is not available to recover your illustration time.

On PayRequest Free, the verified standard platform fee is 2% of a successful payment, capped at €25. An €8 standard sale therefore incurs €0.16. Digital products are included on Free. See current plans and fee exceptions.

For the provider example, use Stripe’s published Netherlands standard rate, checked on 14 November 2026: 1.5% + €0.25 for standard EEA cards. At €8 that is €0.37. This is a narrow rate example, not a universal provider price; other card categories, countries, currency conversion and account agreements can change the cost. Replace it with your applicable rate.

Recovering the €200 production allowance takes 200 ÷ 6.97 = 28.69, rounded up to 29 sales. That is a break-even calculation under these assumptions, not a forecast that 29 buyers will arrive. Advertising, software subscriptions, taxes, refunds, chargebacks and additional updates are excluded.

Change one assumption at a time

Apply that same 1.5% + €0.25 provider rate and €0.50 support allowance to each price. Round each provider fee to cents in this illustration: €0.33, €0.37 and €0.43 respectively.

The €12 line does not prove people will pay €12. Use the worksheet to understand your room for support and promotion, then evaluate your own audience and offer. Lowering the price increases the number of buyers needed in this model.

Refunds also change the result. Suppose 30 buyers pay €8 and two receive full refunds. Assume, conservatively for this illustration, that all 30 provider charges and platform fees remain costs and that the support allowance applies to all 30 orders. Revenue retained is 28 × €8 = €224; modeled costs are €4.80 + €11.10 + €15, leaving €193.10 toward production. Actual fee reversals depend on the provider and platform refund treatment; check them rather than copying this assumption as policy.

Sell the format you can support

Goodnotes documents how Elements can save and reuse images and other content. That does not prove that your exact download works across every Goodnotes device and version.

For the fictional pack, individual PNGs are the base deliverable. Only advertise a native collection or a pre-cropped sticker book if you actually create and check it. State the app, operating system and version you verified, the delivered format and the import instructions. If no app test has been performed, do not label the pack “tested in Goodnotes.” This article did not perform such a test.

Distinguish a digital planning asset from a printable cutting file or a messaging-app sticker pack. Transparent PNG artwork alone does not create a Cricut cut path, a physical sticker, a WhatsApp pack or an officially approved Goodnotes Marketplace product. Goodnotes has its own creator application route; selling a download through your own page is a different distribution choice.

Make the listing match the example

Show a contact sheet with all 36 originals and a sample planner arrangement labelled as an example. Explain the three colourways, pixel dimensions, file formats and personal-use scope. Say whether use in client work, printable products or redistribution is permitted; only grant rights you own. Use your own illustrations or assets you are genuinely licensed to redistribute in the delivered form.

Before charging, inspect the ZIP, transparent edges and filenames, and check that preview-only elements are not promised as included files. If you offer an app-specific format, add the actual compatibility check to this release work. Keep a copy of the exact release so a buyer's support question can be matched to what they received.

PayRequest digital products let you publish a priced product page and deliver the uploaded file after confirmed payment. Upload the finished ZIP, connect an eligible provider, describe the license and support boundaries and share the product link with your audience. Provider availability and payment methods depend on the connected account; the page does not supply buyers or app compatibility.

Active Premium (€5/month) and Business (€20/month) remove standard platform fees, while provider fees and commission-payment exceptions remain separate. Their subscription costs also belong in any monthly model; do not subtract 2% without adding the plan cost. A Free account is sufficient to start selling a digital download, and choosing a paid plan does not activate it before setup and checkout.

Create your account, replace the worksheet assumptions with your own costs and publish one accurately described sticker bundle.

Editorial method: AI-assisted drafting with source and calculation checks. The examples are illustrative, not observed customer results.