Business Calculator
Profit Margin Calculator
Calculate profit margin, markup, and selling price for your products or services. Understand the difference between margin and markup to price profitably.
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Your cost to deliver the product/service
What you charge the customer
Results
Enter values to calculate profit margin
See margin, markup, and profit instantly
Margin vs Markup: What's the Difference?
Profit Margin
Margin is the percentage of the selling price that is profit.
Margin = (Profit ÷ Selling Price) × 100
Example: €30 profit on €100 sale = 30% margin
Markup
Markup is the percentage added to the cost to get the selling price.
Markup = (Profit ÷ Cost) × 100
Example: €30 profit on €70 cost = 43% markup
Industry Profit Margin Benchmarks
| Industry | Typical Margin | Good Margin |
|---|---|---|
| Retail & E-commerce | 5-10% | 15-20% |
| Services & Agencies | 15-25% | 25-35% |
| Software / SaaS | 20-40% | 40-60%+ |
| Consulting | 25-35% | 40-50% |
| Digital Products | 50-70% | 70-90% |
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