Choose SendOwl when its checkout and digital-delivery tools fit the way you sell. Choose Sellfy when its storefront and combined digital-product, subscription or merchandise workflow fit your catalog. Both can sell downloads; the better purchase depends on your actual files, sales and delivery workload.
Do not decide from the product count alone. A small catalog of large files can need more transfer capacity than hundreds of small documents. Use the worksheet below before committing to a subscription.
Compare what you need to keep
SendOwl's main pricing page lists payment links, embedded checkout, automated delivery and a personalized storefront. It would be misleading to describe it as having no storefront at all.
Sellfy's product explanation describes a hosted store or integration into an existing website, with digital fulfillment after confirmed purchase. It also supports other selling models. Therefore, “website versus no website” is too crude a distinction.
| Your requirement | What to compare in the actual plan |
|---|---|
| Keep an existing website | Embedded checkout behavior and how the buyer returns to your site |
| Launch a new branded shop | Store design, domain, catalog navigation and included marketing tools |
| Sell large files | Maximum individual file size, total storage and transfer rules separately |
| Sell recurring access | Payment agreement, content access, cancellation and customer support |
| Move an existing catalog | Files, product URLs, buyer records and continued download access |
Write down which of these duties your current website already handles. A new selling subscription should fill the gap without leaving fulfillment or existing customers unassigned.
Compare current main-platform plans
SendOwl currently lists these monthly-billed tiers and limits. Its order and sales allowances are measured over a trailing twelve months, not just a calendar-year total:
| SendOwl tier | Monthly billing | Annual-billing monthly equivalent | Orders / sales allowance | Monthly transfer |
|---|---|---|---|---|
| Launch | $39 | $32.50 | 5,000 / $10,000 | 10 GB |
| Grow | $87 | $72.50 | 25,000 / $36,000 | 20 GB |
| Scale | $159 | $132.50 | 50,000 / $100,000 | 50 GB |
The same official page lists unlimited products and storage. That does not turn the listed transfer allowance into unlimited bandwidth. Check the applicable offer if using a platform-specific app; a marketplace listing should not silently replace the main-platform terms.
Sellfy's pricing page lists annual-sales ceilings of $10,000, $50,000 and $200,000 for Starter, Business and Premium. Maximum product file sizes are 10 GB, 15 GB and 20 GB respectively. Its official pricing explanation lists monthly prices of $29, $79 and $159, or yearly commitments of $264, $708 and $1,428. Processing fees are separate from its zero platform transaction fee.
Compare annual commitments with annual commitments: SendOwl Launch's listed annual equivalent means $390/year, while Sellfy Starter is $264/year. That $126 difference is a subscription comparison, not proof the plans can handle the same business.
A catalog and transfer worksheet
Imagine an original catalog of 24 files, each 250 MB, sold at $20 per order. Assume one file per order and an average of 1.5 downloads per order, allowing for repeat downloads. Use decimal units here: 250 MB = 0.25 GB. These are fictional planning inputs, not measured buyer behavior.
| Planning input | Smaller shop | Higher-volume shop |
|---|---|---|
| Orders per month | 20 | 300 |
| Monthly sales | 20 × $20 = $400 | 300 × $20 = $6,000 |
| Annualized sales at steady volume | $4,800 | $72,000 |
| Annualized orders | 240 | 3,600 |
| Stored catalog | 24 × 0.25 = 6 GB | 6 GB |
| Monthly transfer estimate | 20 × 1.5 × 0.25 = 7.5 GB | 300 × 1.5 × 0.25 = 112.5 GB |
For the smaller shop, the modeled orders, sales and transfer fit SendOwl Launch's published allowances. Sellfy Starter's published sales ceiling and individual file-size limit also fit those two checks; confirm its applicable transfer and usage terms separately.
For the larger shop, SendOwl Scale's sales and order allowances fit, but 112.5 GB exceeds its listed 50 GB monthly transfer. Obtain an appropriate offer instead of choosing Scale from revenue alone. Sellfy's $72,000 annualized sales exceed Business's $50,000 ceiling, so Premium is the relevant listed sales tier. Each 250 MB file is below Premium's stated file-size maximum; that says nothing by itself about other usage conditions.
Replace steady annualized sales with your actual trailing history where the provider requires it. A seasonal launch, bundles or larger downloads can change the answer. This worksheet checks capacity; it does not certify provider suitability, download speed or conversion performance.
Check delivery before switching the catalog
Prepare one representative product with its full file, description and buyer instructions. Evaluate the eligible checkout, confirmation, download access and repeat-download process. Include an interrupted download and a support request in your own evaluation plan. These are recommended acceptance checks, not tests we claim to have performed.
Decide how past buyers will retain access before redirecting product URLs or closing the old account. Preserve order and refund records and treat any recurring agreements separately; copying product files does not establish renewal authorization.
When to evaluate PayRequest
For a hosted workflow that collects payment and automatically delivers a download, explore PayRequest digital products and selling digital products. Verify your actual file, delivery and payment-provider requirements against the current offer. This comparison does not claim PayRequest has identical storage, bandwidth, subscription or marketing features to either competitor.
PayRequest pricing lists Free at €0/month with a 2% standard platform fee, Premium at €5/month and Business at €20/month. The standard platform fee is removed while a paid plan is active. Provider fees and commission-payment exceptions remain separate; do not compare those euro software prices as though they were the US-dollar total cost above.
Use the article CTA to create an account, complete setup and prepare one downloadable product. If Business fits your requirements, Business registration is directly available; setup and paid checkout activate access, while signup alone does not.
Editorial note: AI assisted with this article and illustrative cover. Official sources were reviewed on 6 November 2026. The catalog, demand and transfer figures are hypothetical; no provider delivery or migration test is claimed.
