Instagram Payment Request Guide
Accept payments from 2 billion+ Instagram users. Learn how to send payment requests via DMs, Stories, Bio links, and Reels to collect money from your followers and clients.
Why Accept Payments on Instagram?
2 Billion+ Active Users
Instagram is the world's most visual social platform, with a highly engaged audience ready to discover and buy products.
Instant DM Conversations
Move from discovery to payment in seconds. Send a payment link directly in the DM conversation where the sale happens.
Built for Shopping
Instagram users are primed to buy. 70% of shoppers look to Instagram for their next purchase, making it perfect for payment requests.
Global Reach
Accept payments from followers worldwide. Instagram is available in 200+ countries, and payment links work everywhere.
4 Ways to Accept Instagram Payments
From DMs to Stories, choose the method that fits your business — or use them all for maximum reach.
Payment Links in DMs
Best for freelancers, coaches & service providersThe fastest way to get paid on Instagram. When a customer DMs you about a product or service, send them a payment link directly in the conversation.
How it works:
- 1Create a payment link in PayRequest
- 2Customer messages you on Instagram
- 3Paste the payment link in the DM
- 4Customer taps, pays, done!
Benefits:
- Personal, direct conversation
- Instant payment collection
- Track which DM led to payment
- Works with any payment method
Bio Link with Payment Page
Best for creators & online storesAdd your PayRequest payment page or store link to your Instagram bio. Every visitor to your profile can find and pay you instantly.
How it works:
- 1Create a sales page or store on PayRequest
- 2Copy your payment page URL
- 3Add it to your Instagram bio
- 4Drive traffic with posts and Reels
Benefits:
- Always available to visitors
- Showcase multiple products
- No link-in-bio tool needed
- Professional payment experience
Stories with Link Sticker
Best for product launches & flash salesShare payment links in Instagram Stories using the link sticker. Your followers can swipe up or tap to pay immediately.
How it works:
- 1Create your payment link
- 2Open Instagram Stories
- 3Add the link sticker with your payment URL
- 4Post the Story — followers tap and pay
Benefits:
- Creates urgency (24-hour window)
- High visibility in feed
- Interactive link sticker
- Great for limited offers
Reels & Posts with CTA
Best for viral reach & brand awarenessCreate engaging Reels or posts showcasing your product, then direct viewers to your payment link in comments or bio.
How it works:
- 1Create a Reel or carousel post
- 2Showcase your product or service
- 3Add CTA: 'Link in bio' or 'DM me to order'
- 4Collect payments via bio link or DMs
Benefits:
- Massive organic reach
- Visual product showcase
- Algorithm-friendly content
- Builds trust before purchase
Quick Start: Send Your First Instagram Payment
Create Link
Sign up for PayRequest and create your first payment link in 60 seconds
Share on Instagram
Paste in DMs, add to your bio, or share via Stories
Get Paid
Customer taps the link and pays — you get notified instantly!
Who Uses Instagram Payments?
Online Shops
Sell products directly through Instagram DMs and Stories without a full e-commerce setup.
Creators & Influencers
Monetize your audience with digital products, merch, or exclusive content via payment links.
Photographers
Share your portfolio on Instagram and accept bookings and payments through DMs.
Coaches & Consultants
Book coaching sessions and collect payments from clients who discover you on Instagram.
Artists & Designers
Sell artwork, prints, and commissions. Share your creations and get paid through Instagram.
Event Organizers
Promote events on Instagram and sell tickets or collect registrations with payment links.
Frequently Asked Questions
Can I accept payments directly on Instagram?
Instagram Shop is available in some countries, but it has limitations and high fees. The easiest way is to share payment links in DMs, Stories, or your bio. This works worldwide and supports all payment methods including cards, iDEAL, PayPal, and Apple Pay.
Is it safe to share payment links on Instagram?
Yes! The payment link is just a URL that leads to a secure payment page (powered by Stripe, Mollie, or PayPal). All sensitive data is handled by the payment processor, not Instagram. PayRequest payment pages are PCI-compliant and use HTTPS encryption.
What payment methods can my followers use?
When using PayRequest links on Instagram, customers can pay with credit cards, debit cards, iDEAL, SEPA, PayPal, Apple Pay, Google Pay, Klarna, Bancontact, and 20+ other methods depending on your payment provider.
Do I need a business account on Instagram?
You don't need a business account to share payment links in DMs or your bio. However, a business or creator account gives you access to insights, the link sticker in Stories, and shopping features that can boost sales.
Can I track which sales come from Instagram?
Yes! With PayRequest, you can use different payment links for different channels or add UTM parameters to track exactly which Instagram posts, Stories, or DMs are driving the most sales.
What about Instagram's shopping features?
Instagram Shopping and Checkout are available in limited countries and require approval. Payment links are a universal alternative that works everywhere, with more payment methods and lower fees. You can use both approaches together.
Related Guides
Start Accepting Instagram Payments Today
Create your first payment link in 60 seconds. Share it on Instagram, WhatsApp, Telegram, or anywhere else. Accept 20+ payment methods worldwide.